Beyoncé’s ‘lemonade’ has brought up rumors of infidelity in her marriage. There isn’t a celebrity gossip site that doesn’t have lemonade as part of a headline.

As a psychologist, what strikes me the most about Beyoncé’s new album is the cheating lyrics which have stirred up the rumors of Jay Z’s infidelity. Ladies, I bet you have thought to yourself ‘if Beyoncé can be cheated on…there is no hope for me’. Well, you are not alone. Infidelity is common in marriages and relationships in Kenya today.

So, why do people cheat? Let’s start with why ladies cheat.

Low Self-Esteem: Women with low self-esteem, depression, unresolved childhood trauma, and other similar issues may seek validation through romantic and sexual activity. If someone wants them in “that way,” they feel worthwhile, desirable, wanted, needed, and loveable.

Revenge: Sometimes women feel betrayed by their partner (usually either financially or sexually), and they use infidelity as a way to retaliate. Typically, women seeking revenge are not secretive about what they are doing.

Loneliness and Neglect: Sometimes women feel more like a nanny, maid, mother, or financial provider than a wife or girlfriend. They may use sex outside the relationship as a way to fill the emotional void.

Lack of Sizzle: Some women miss the exhilaration of meeting, flirting, dating, and forming new relationships. They find their ongoing, stable partnership boring so they chase the emotional high of finding and bonding with someone new.